B&Q Marketplace
Tesco Marketplace
The Range Marketplace
Argos MarketplaceEach person works from the same marketplace data, seen their own way. Leaders read the Day Book and the dashboard, marketplace managers work through ranked actions and tasks, pricing leads approve and send price changes, and buyers use brand and range pages. Roles decide who can see what and who can send prices.
Key takeaways
- One shared view of competitors, prices, the PayBox and margin, instead of one spreadsheet per person.
- Roles such as Admin, Pricing, Member and Read only decide who can do what. Only Admin and Pricing can send prices.
- Findings become tasks with an owner, a due date and the money at stake.
- The Day Book email gives everyone the same picture of yesterday's trading each morning.
Why does a marketplace team need one shared view?
In most marketplace teams, everyone has their own version of the truth. The marketplace manager has a price-check spreadsheet, finance has a margin report, the buyer has a range list and the managing director gets a weekly summary that's out of date by the time it's read. Decisions get made on different numbers, and nobody owns the gaps.
PriceSynergy gives the whole team one view of the same data: every rival's offer, who holds the PayBox, what each order made and what to do next. Each person sees the part they need, and roles control who can change what.
What are the main roles in PriceSynergy?
| Role | What they can do | Typically given to |
|---|---|---|
| Admin | Everything: the team, integrations, marketplace connections and price sending | Founder, eCommerce director |
| Pricing | Works like a Member, and can send prices and change pricing limits | Pricing lead, senior marketplace manager |
| Member | Works in the app (tasks, monitoring, imports and scans) but doesn't send prices | Marketplace executives, buyers, stock and operations |
| Read only | Sees what their menu allows and can't change anything | Finance, board members, advisers |
How does a founder or managing director use PriceSynergy?
Leaders need to know whether marketplace growth is healthy without digging through reports. Two things do most of the work:
- The Day Book email arrives each morning with yesterday's sales, orders, gross profit and margin, each compared with the same day last week, for every marketplace. Read what the Day Book shows.
- The dashboard shows the PayBox position across the catalogue and the Biggest wins, ranked by profit at stake, so it's clear where the next pound of margin is.
The benefit is growth without losing visibility or control, and without adding headcount at the same rate as the catalogue grows.
How does an eCommerce director use PriceSynergy?
An eCommerce director sets the rules the team works within. In PriceSynergy that means min and max prices from cost, for example cost plus 10% and cost plus 25%, with break-even after each category's commission. Every suggested price is checked against those limits, and a price that would sell at a loss is never sent.
They also use competitor monitoring to see the market: threat scores for every rival, brand market share and margin by marketplace category. Monitoring campaigns show whether a pricing decision grew units, revenue and profit, with a plain verdict instead of a chart to interpret.
How does a marketplace manager use PriceSynergy?
The marketplace manager is the daily user. Instead of checking product pages one by one, they start from a ranked list:
- Open the products where a rival holds the PayBox, sorted by the revenue at stake.
- Check the winning price against the min price and break-even, and the 90-day history to see whether the rival is likely to stay.
- Filter to a group, such as thin margins or missing costs, and act on up to 1,000 products at once: set min and max, refresh competitor prices or tag them.
- Monitor the change as a campaign and check the verdict a few days later.
New sellers who have just undercut you show up as soon as they list, so the manager hears about a threat on a best seller the same day, not at the end of the month.
How does a pricing lead use PriceSynergy?
On Growth and Scale, the Pricing role can send approved prices to Mirakl. Pricing rules show every change they would make and why, with the price now, the new price and the reason. The pricing lead approves a single price from any product, or moves a whole selection to its min or max in one batch.
Before each price is sent, the live offer is read again and every check runs once more. Each price is read back from the marketplace afterwards, and the pricing lead is told when a batch has finished. Sending stays off until it's switched on, store by store. See margin-safe pricing.
How do buyers and the wider team use PriceSynergy?
- Buyers use brand pages to see market share, who else sells each brand and range gaps: products rivals list that you don't. Estimated revenue lost to rivals, per brand, helps decide where to buy deeper.
- Stock and operations pick up tasks such as stock about to run out on a product that holds the PayBox.
- Finance gets Read-only access, or the Day Book email, for gross margin after commission on every order line.
How does work move between people?
Suggestions from your own data, like a rival taking the PayBox on a best seller, become tasks in one click, each with an owner, a due date and the money at stake. The right people hear about them by email or in the app, and on Growth and Scale in Slack or Microsoft Teams. Your own tags, like Clearance or Q4 range, let each person group products the way they think about them. See the team workflow.
Questions sellers ask
Can I stop some team members from changing prices?
Yes. Only the Admin and Pricing roles can send prices. Members work in the app without sending prices, and Read-only users can't change anything.
How many team members can use PriceSynergy?
It depends on the plan. The number of team members each plan includes is on the plans page.
Can PriceSynergy send alerts to Slack or Microsoft Teams?
Yes, on Growth and Scale. On every plan, notifications arrive by email and in the app.
Who receives the Day Book email?
Admins choose who gets it, plus the time and the days it's sent, in Settings. It's on every plan.
Do team members need access to the seller portal?
No. PriceSynergy connects with your shop's Mirakl API key, so the team works in PriceSynergy without seller portal logins.
Sources: Mirakl: B&Q launches marketplace on diy.com; ChannelX: Tesco Marketplace to replatform to Mirakl. Marketplace names are trademarks of their owners. PriceSynergy is independent and isn't endorsed by any marketplace.